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U.S. Small Business Sales Hold Steady in July, Extending 2026's Modest Growth
The Fiserv Small Business Index reports that U.S. small business sales grew 1.6% year over year in July 2026, driven by higher average transaction values despite a 1.6% decline in transactions.
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What changed
The Fiserv Small Business Index shows U.S. small business sales grew 1.6% year over year in July 2026, driven by higher average transaction values despite a 14.2% decline in transactions. Gas stations saw the biggest increase, while grocery and retail sales rose modestly. Services also grew, but less than goods.
Why a business should care
This trend means merchants need to focus on increasing average transaction values rather than relying on more customers. If foot traffic continues to drop, businesses must find ways to get more from each sale.
Who it affects
U.S. small business owners in retail, hospitality, and service industries.
What to consider doing
Review your sales data to identify opportunities for upselling or bundling products. For example, check if customers frequently buy complementary items and create package deals.
Uncertainty and risks
If foot traffic declines further, businesses may need to adjust pricing strategies or invest in digital engagement to maintain sales.
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