Payment Radar
FreedomPay Launches Gateway to Giving for Checkout Donations
FreedomPay's Gateway to Giving program enables merchants to integrate optional charitable donations into their existing checkout flows. The program has been successfully deployed by the Cincinnati Reds, generating over $75,000 in donations during the first half of the season.
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What changed
FreedomPay has launched Gateway to Giving, a program that allows merchants to integrate optional charitable donations into their existing checkout flows. The solution embeds giving into the transaction experience without adding friction for operators or customers. The program has already been deployed by the Cincinnati Reds, generating over $75,000 in donations during the first half of the season. This feature is designed to be seamless, turning routine payments into opportunities for community support without disrupting the core payment process.
Why a business should care
This program offers a new way for merchants to engage with their customers and support local communities without disrupting the payment process. By offering optional micro-donations at checkout, merchants can potentially increase community impact and customer engagement. The feature is designed to be frictionless, meaning it should not negatively impact conversion rates or add complexity to the checkout experience.
Who it affects
US Merchants, specifically those in retail, hospitality, sports, and entertainment. The program is relevant to any business that processes payments and wants to enhance customer engagement through charitable giving.
What to consider doing
Pull your current checkout flow documentation and identify the exact point where the payment confirmation screen appears. Contact your payment processor or FreedomPay representative to ask if Gateway to Giving is available for your account and request a demo of the integration.
Uncertainty and risks
None identified. The program appears to be a straightforward addition to existing checkout flows with no reported technical or operational risks. However, merchants should verify that the donation amounts and frequency align with their brand values and customer expectations. FreedomPay has launched a new program that allows merchants to integrate optional charitable donations into their existing checkout flows. Merchants should evaluate the Gateway to Giving program to see if it aligns with their community engagement goals and consider integrating it into their checkout process.
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