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Block's Neighborhoods Adds 30,000 Sellers; Cash App Funds Local Cash Rewards for 12 Months
Block announced that its Neighborhoods program, which connects Square sellers with Cash App customers, has added 30,000 sellers to the network. The program is integrated into Square Point of Sale and is now available on Square Terminal hardware.
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What changed
Block has expanded its Neighborhoods program, a feature that connects Square sellers with Cash App customers, to include Square Terminal hardware. This move doubles the pool of eligible sellers in the network, which now includes 30,000 participants. The program allows merchants to offer Local Cash rewards—cash-equivalent incentives worth 10% of the order subtotal, capped at $10—to customers. For the first 12 months, Cash App fully funds these rewards, meaning participating sellers can drive repeat visits and attract new local customers without any upfront marketing cost. The feature is integrated directly into Square Point of Sale and is now available on Square Terminal devices, allowing sellers to market directly to Cash App followers through their existing checkout flow.
Why a business should care
This development provides a zero-cost customer acquisition and retention tool for US Square merchants. By offering funded loyalty rewards, businesses can incentivize repeat purchases and tap into Cash App’s user base for local discovery. The integration into Square Terminal means the feature is accessible at the point of sale, streamlining the customer experience. The 12-month funding period effectively subsidizes marketing spend, allowing merchants to test customer response and build loyalty without financial risk.
Who it affects
This update directly impacts US-based merchants using Square Point of Sale and Square Terminal hardware. Retail, food and beverage, and local service providers are the primary beneficiaries, as they can leverage the program to encourage repeat business and discover new customers in their immediate vicinity.
What to consider doing
US Square merchants using Square Terminal should check their POS settings to see if the Neighborhoods program is enabled. To participate, ensure the feature is activated to start offering Cash App-funded Local Cash rewards to customers, which can help drive repeat visits and new customer discovery at no cost for the first year.
Uncertainty and risks
The no-cost benefit is time-limited to 12 months, after which sellers may bear the cost. The program relies on Cash App user adoption in the local area, which may vary. Terms and restrictions apply to Local Cash, and offers are subject to change.
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